---
title: Consumer Study 2024
image: https://ressources.partoo.co/hubfs/MU_PT_1.png
---

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[Download the study](https://ressources.partoo.co/en-gb/en/consumer-study-2024#meeting)

2024 Consumer Study

## **Discover E****uropean Consumer Habits on Digital Platforms**

We present to you, our exclusive study on the purchasing behaviour and selection criteria of Europeans on the internet. Conducted by the independent institute Episto, it is based on the responses of a panel of 3 052 respondents aged between 18 and 64

[Download the study](https://ressources.partoo.co/en-gb/en/consumer-study-2024#checklist-wp)

![MU\_EN\_2 3 (2)](https://ressources.partoo.co/hubfs/MU_EN_2%203%20(2).png)

## **Some numbers from the study**

 

**60%**

**of respondents chose WhatsApp as the conversion platform to contact a store**

** 69%**

**admit that reviews of a establishment play an important role in their decision to visit a store **

** 87%**

**of users prefer Google for local searches**

** 67%**

**of respondents say that the photos of a business play an important role for the users to go there **

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 CONSUMER STUDY 2024

# Discover the full analysis

Fill in your details to access the consumer study for free

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