2024 Consumer Study

Discover European Consumer Habits on Digital Platforms

We present to you, our exclusive study on the purchasing behaviour and selection criteria of Europeans on the internet. Conducted by the independent institute Episto, it is based on the responses of a panel of 3 052 respondents aged between 18 and 64

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MU_EN_2 3 (2)

 

Some numbers from the study

 

60%
of respondents chose WhatsApp as the conversion platform to contact a store
 69%
admit that reviews of a establishment play an important role in their decision to visit a store 
 87%
of users prefer Google for local searches
 67%
of respondents say that the photos of a business play an important role for the users to go there 
CONSUMER STUDY 2024

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